Technology has altered reality. Sporting events can be more vivid and higher impact on a 60+in HD flat panel compared to seeing the event live. Technology discussions can be faster and more interactive over the web using a live demo with displays and webcams compared to sitting in a room with a whiteboard. Technology enables new ways of doing things that really are better – not necessarily avatars and CGI – but a more efficient version of what is real.
Some real and really good analysis was posted today from someone with a very keen eye on reality for storage customers. Matt Prigge posted to his Information Overload column @ InfoWorld.com on “How to avoid a forklift storage upgrade.” I love this piece because it is 100% spot on, and the new approach suggested is really better. People who like more of the same will not agree, but people who embrace an emerging reality enabled by technology have to agree.
Matt discusses adding new technology at the midpoint of a 3- to 5-year-investment cycle. At one time buying a storage controller that allowed you to scale up in a system was the best architecture (before virtualization), today virtualization gives users the freedom to scale out, and tier storage at the right price/capacity & price/performance pont and to scale out in both dimensions. This reality is why so many customers are saying, “My other SAN is a Drobo”.
Net = Kudos to Mr. Prigge for a great piece. The emerging reality is that you should not buy storage the way you always have, because you don’t need to keep doing it the old way. In collaboration, sports, and storage, new technology has made the new approach clearly superior. Maybe not for everything, but for almost everything. If you have not seen how Drobo storage is super for scaling out almost everything while complementing existing infrastructure, check out one of our live demos.
Talk live to Mario and other Drobo experts @ http://www.drobo.com/live or e-mail mario@drobo.com.
Mario Blandini
Mario is VP of Technology Solutions @ Drobo. Responsible for technical marketing, the pre-sales technical team, product marketing contribution, and solution development with industry partners, he is the voice of Drobo webcasts / podcasts and the pitch man in most Drobo videos. Talk live to Mario and other Drobo experts @ http://www.drobo.com/live, or e-mail mario@drobo.com.
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